Tutorial and Tigerprint Competition #2

This week we were talking about presentation for assessment.

Alex had asked if I was going to print my digital designs onto fabric, and I hadn't intended to. I didn't feel the need, but I had never really analysed why this was. When I tried to imagine my digital designs as curtains or cushions, it didn't really fit. I felt that they would look better on paper and wouldn't gain anything by being printed digitally onto fabric. Because I screen print onto fabric, I assumed that my digital designs should be on fabric as well, and never properly thought about it. I now think that they would fit better as stationary products. I enjoy working on a small scale, and have always enjoyed interesting, colourful stationary. I can imagine my designs on cards, notebooks and an associated range. Since making the decision to present my digital designs in a stationary context I have felt much better about them, and feel more confident about where my practice might fit.

Paperchase is a well known, established high street stationers that appeals to me. They produce collections and individual items, aimed at men and women, with a range of colours and themes. When I entered the Tigerprint competition, I worked on photoshop quickly to produce a handful of simple designs that I was happy with; this gave me an idea of how my colours could work together and helped my print room work to move forward. 

I decided to enter February's Tigerprint Competition, 'Colour of Love'. They wanted a reimagining of the colours of love, or a new way to use pink and red. This time I tried to make my designs more commercial, simpler and with paler colours. I used my buckle motif to illustrate the idea of being 'better together', and my parachutes (here, hot air balloons) for to represent 'fly away with me'.