After GNCCF I thought about freelancing; to be successful I would need commercial designs and have a good sense for trends and the market. I thought about commercially viable screen printed products I could make relatively easily to the required standard; tea towels and cushions seemed a good solution. I researched fabrics and the type of designs used on them from a selection at John Lewis.
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| John lewis products |
Most tea towels used 100% cotton. Sizes ranged from 45 - 52cm by 70 - 78cm. and prices ranged from £9 - £15. Cushions were £25 - £120, and most were 43cm x 43cm. Linen and cotton (durable, washable, practical fabrics, suitable for everyday use) were most common, and I aim to use these when screen printing according to the sizes above.
The designs were in repeat or placement, and use few colours, with one main motif used. As a result I challenged myself to make designs with limited colour, using 3 similar motifs. It was a chance to experiment with different compositions, use of scale and spacing.
Analysing the 25 designs afterwards, they seemed too similar to each other, and were formulaic. Because of the lack of variety of motifs, I felt stuck for composition ideas and designs ended up too 'safe'. Some could potentially end up in my final collection, but deliberately limiting myself didn't help to advance or portray my full range of ideas.
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